Eli Pariser: Beware online "filter bubbles"

Great 10 minute TED talk about how the personalization algorithms of sites such as Facebook and Google are creating a situation whereby users only see things that they might be interested in.

That in creating such personalization for commercial reasons because it goes hand in hand with creating targetted advertisements there is the unintended consequence that important events get filtered out as irrelevant.

By Matt Wharton

Matt Wharton is a dad, vlogger and IT Infrastructure Consultant. He was also in a former life a cinema manager.

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