You wouldn’t steal a car. You wouldn’t steal a DVD. Piracy is theft.
The anti-piracy ads that were so wonderfully spoofed by the sitcom The IT Crowd will now be replaced by a softer message thanking viewers for supporting the industry in a series of ads spoofing classic films such as Jaws, Life of Brian and Lord of the Rings.
The ads, part of an anti-piracy campaign called “You Make the Movies”, mark a shift by film and TV content owners from a “stick” to a “carrot” strategy in marketing their message about copyright infringement.
