BBC columnist Bill Thompson discovers that forgetting a password might be an opportunity for reinventing yourself.
An employee who forgot their password to log in to the corporate network would probably get a withering look from the support staff as they grovelled to have it reset.
By contrast it seems that young people who forget their MySpace logins are just as likely to make a new account as fret over their lost friends or painstakingly constructed homepage decorations.
Multiple personalities is the new black.
