FAR! FAR away, the Google lives, in a land which only children can go to. It is a wonderful land of funny flowers, and birds, and hills of pure white heather.
Google wants people to stop googling or at least stop using the term googling as they view it as diluting their trademark much in the same as what has happened in the past to Xerox and Hoover.
However it would appear that not only have people been googling long before the search engine was even a twinkle in the eyes of Larry Page and Sergey Brin, but the Google also has existed for a long long time as well, in The Google Book by V. C. Vickers. [via]