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Chip and PIN ads

Adverts have been appearing in the run up to the switch over to chip and PIN.

Keep forgetting your PIN?
It’s easy to change with chip and PIN.
To something more memorable like a birthday or your lucky numbers. You can change your PIN at the cash machine. Easily. Or by simply contacting your card issuer. The new chip and PIN cards will make life easier and safer. If you haven’t received one yet, you soon will.

I have my doubts about the whole switch to chip and PIN especially the message they are peddling that it will make life easier and safer. It isn’t really fundamentally any more secure it just changes the threat model and offers no increase in security for the card user at all.

Plus as Ryan points out about the advice in the advert

Right, so when the thief steals my wallet, the first PIN combination they are going to try is DDMM or MMYY of my birthday, which is on my driving license and they are now also telling us that we can change our PIN by phone!

I believe it probably will cut credit card fraud in the short term until the fraudsters come up with a new strategy and inevitably I think it will lead to customers forgetting to sign their cards and that will result in further avenues for fraud.

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By Matt Wharton

Matt Wharton is a dad, vlogger and IT Infrastructure Consultant. He was also in a former life a cinema manager.

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