Jamie Oliver and Channel 4 have once again teamed up to try to change the eating habits of the British public and Save our Bacon.
Through buying British we can both assure better welfare of the pigs and help our British farmers. Because British farmers have to abide by higher welfare standards than our European neighbours British pork is slightly more expensive than the imports from the EU.
In addition Jamie wishes us to purchase the less favoured cuts of pork such as the belly and the shoulder instead of loin or leg. These cuts are just as tasty but because they sell less well than loin they are significantly cheaper. By creating a carcass balance where each cut sells equally well Britain will have to import less loin and British producers will not be forced to export the shoulder at an unfavourable price. It is a true win-win situation for both the British public and the British farmer.
