electricinca.com

I'm sure you've seen this advert if you've been to the cinema in the past few months. Some guy chokes on a pretzel in the first few seconds and then is cremated, his remains are taken by his brother Morton. The ashes are then taken by Morton to a company called Live On that through a filtering process similar to that which Smirnoff vodka is subjected to can turn those ashes into a girl's best friend. Morton then is seen pawning this diamond for a stack of notes.

I hate this bloody advert, partly I guess because I'm stuck listening to it four times a day at the cinema, but mainly because it is idiotic. Whilst it is indeed possible to turn cremated human remains into diamonds the process is so expensive that you couldn't possibly profit from doing so and there is nothing particularly special about human ashes as opposed to any other type of ashes that makes them more suitable to produce diamonds from.

I can be so anal sometimes.

Labels: cinema