The subject matter, while weighty and all that, is of little importance to me. It's not that I don't have opinions on asbestos and asbestos reform, because I do. The whole point of the site is to experiment with an idea. I built a tool that helps me aggregate topical news with the help of Google's Alert system. So far it works wonderfully.Being the lazy type of person I am i.e. I can be extremely productive at doing things that will mean less work in the future I love this idea. I hope it works for him and I intend to do something similar but more directed to the UK.
But there's a second motive as well. Right now asbestos reform and asbestos related litigation is on fire. Lawyers are paying anywhere from $15-100 per click through on Google ads. The second part of this big experiment is to see if I can capture some of that click through revenue while still providing a somewhat valid service to people who might arrive by search results.
Having now done a little research I have a couple of areas outside of asbestos where the bids for ads are high for certian terms.
